May 26, 2006The Keys to Podcast Advertising
Filed Under: Music, Mobile and things that make you go mmm...
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Gregory Galant, CEO of RadioTail (I'm beta testing their ripple product for my podcast) wrote this article on successful podcast advertising.
His 5 succinct tips are as follows:
- Keep your message brief. Word
- Vary your creative. Earthlink?
- Don't underestimate your audience. Halleluyah
- Place your ads interstitially (don't use pre- or post-roll) How about Point-roll?
- Don't imitate broadcast radio. W-NNNNNN-BC
Here's a brief and very meaty excerpt:
Ads placed before a podcast make it difficult for potential listeners to sample and get excited about the podcast. Many podcast producers reject them for that reason. It's even bad for the advertiser because that's when podcast listeners are most likely to fast-forward-- when they have their hands on the control just after they've selected a podcast.
Good stuff!
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Comments
Did somebody get paid for this advice in the year 2006?
If you take out the word "podcast" this is pretty much the advice the really great creative folks have been preaching for years.
I guess there are no new ideas. Just old ones, poorly packed as new.
Posted by: Jim Osterman
So important. So many brands just recycle a video, a radio bit, or whatever and give no thought to how people actually use podcasting or whatever new media. That act of doing it is one thing, but doing it right and being effective is another.
Posted by: Hashem Bajwa
