A semi-mashup with myself, John and Tug (from American Copywriter) We basically ignore shownotes, including Winners & Losers and spend most of the time talking about the agency world, how it is changing and how it will need to change to adapt and evolve in this social media-led reality.
The good news is that we decided midstream that this will be part 1 and part 2 will take place in a couple of weeks on American Copywriter.
This show is sponsored by [x+1] Please send audio comments to: + 1 206 203-3255
To keep file size down (and it's already way too large), I had to compress a little more than I would have liked. Luckily, the tinny sound seems to be isolated to the first few minutes and the quality is bearable thereafter...
Download file here or subscribe for free via iTunes here.
Full shownotes below:
2m30 - FIR/ATS Mash-up Dinner on June 8 at Isabella's in New York at 6.30pm. Hope to see you there (don't forget to RSVP)
3m30 - May's riddle is close to being solved
4m20 - Welcome to the latest addition's to the Frappr Map, including the first listener in Riga, Latvia
5m10 - blog and e-mail comments and feedback from Ron Hartman, Greg Rutter (Scrambled Eggs 2.0; Are Corporate Social Networking sites the new Corporate Blogs?), Billy, Andy Doan, Karl Long (Seth Godin turns on comments)
13m10 - Audio comments from Dave Jones (The Holy Trinity of Podcasting) and Richard Gatarski (the personal relationship from podcasts)
23m45 - "Who put the x in [x + 1]?" Reprise.
24m50 - Rant of the Week: Seth does a 180 and turns off comments as quickly as he turned them on
29m45 - Welcome John and Tug from American Copywriter. We discuss each other's podcasts and our adventures to date in podcasting; the importance of content and Ambien, swearing on podcasts, what podcasting has done for John's and Tug's agencies, why blogs are harder to sell than podcasts, why interactive marketers are the new traditional marketers, the new excuse: no one ever got fired for putting search on the plan, campaigns are the new silos, how social media will improve creativity, good feedback versus bad feedback, the rise of the small and medium-sized agencies, why aren't more Creative Directors figuring out the social media opportunity? Irrespective, the shifts in Cannes reflect the rise in new marketing, the real ROI of podcasting
1h22 - Tug and John on the Clock
Notable Mentions: [x + 1], Talent Zoo, Chuck Norris, For Immediate Release, Second Life, Tac Anderson, Cantebury Crusaders, Saatchi + Saatchi, Scrambled Eggs 2.0, YouTube, Martha Stewart Living, TiVo, iPod, Seth Godin, Inside P.R., Qritiq, C. C. Chapman, Playhouse Disney, Noggin, PBS Kids, Business Week, Room 208 Podcast, American Copywriter, The Apprentice, Managing the Gray, Ambien, Dunkin' Donuts, ESPN, Forrester, Earthlink, Daily Source Code, Barkley, Evergreen & Partners, IBM, Eating the Big Fish, Wisdom of Crowds, Dave Winer, Stormhoek Wines, Hugh McCleod, Virgin, Shutters, Callahan Creek, Sullivan, Higdon & Sink, Tug's Blog, American Copywriter Blog
Thanks as always to Derek "The Bandit" Richardson and Charlie Crowe from the ATS music
