June 25, 2006Marketing to Avatars
Filed Under: Gaming
|
|
Hard to put into words the surreal experience of attending a panel discussion in Second Life...not to mention the fact both FIR's Neville Hobson and Twist Image/6 Pixels of Separation's Mitch Joel attending with me....so I won't.
Instead, I'll point you to:
- Mitch and Neville's extensive blog posts about their experiences
- The transcript of the panel discussion
- Mitch's podcast which includes our 3-way Skype call
- A PPT deck which has images from the experience (with brief notations in the notes section) Download marketing_to_avatars.ppt
SPONSORSHIPJaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below... |
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/307546/5186470
Listed below are links to weblogs that reference Marketing to Avatars:
» How to understand Second Lifes potential from NevilleHobson.com
More on the Second Life conference that took place on Friday:
A transcript of the complete discussion has been posted, which includes panelists and participants commentaries
Joseph Jaffe has a PowerPoint deck with some terrific annot... [Read More]
Tracked on Jun 26, 2006 5:52:52 AM
» Across The Sound And Across The Second Life Metaverse from Twist Image - Mitch Joel Blog - Marketing and Communication Insights
In episode six of Six Pixels Of Separation, I ended off the show with an awesome three-way (hey now!) Skype call with Divo Dapto (aka Joseph Jaffe) and Jangles Junot (aka Neville Hobson) as we were all participating in the... [Read More]
Tracked on Jun 30, 2006 10:59:11 AM
Comments
Joseph,
I was very interested in this post. It truly is amazing what the online world has created, both in collaboration and business.
My roommate is an avid X-Box 360 player and recently he's been attached to the Tom Clancy title "Ghost Recon". I have been rather sucked into this game as well -am I am no gamer-, the online play is extremly fun and shooting at troops stationed on their couch in London is a hoot.
I'm rambling; the point is, I noticed a change in the online worlds. In the begining when you would see a mock billboard, the ad would be some fictional item, "Joe's Hot Dogs" or something in Arabic -because of the location of the world-. Just the other night I noticed the billboard lookd much more modern, later to notice it was an Axe Spray ad.
So now the territory of online environments are being used. Very cool stuff.
This may be old hat, but like I said, I'm no gamer.
Posted by: Brad Shipston
Joeseph, help me out here. I'm trying to understand the gist of what I saw in the transcript.
As I just saw this over at Media Orchard, (I'm new to SL, but have checked out it just now.) In this context, it’s basically being used as a social site for brands to market themselves, no?
And in reading the transcript, this jumped out at me, a question I posed at Neville’s blog:
RAZ: "It could go that way, but I’m not sure that a buying experience in SL connected to RL is ideal."
Basically as I understand him, he wouldn't prefer RL revenue, even if it came as a result of SL efforts? I realize the SL environment is more of an effort to build brand awareness, but that's one helluva business model if you can refuse offline RL sales.
Isn't that a little odd to supplant the WOM experience of a satisfied customer and an actual RL purchase with the perception of an online presence?
I want to drink the Kool-Aid on this but I'm having a hard time with Raz's view that refuses sales, no matter what off/online channel it came from.
Posted by: makethelogobigger
