Jaffe Juice

...marketers should be thinking beyond the "relevance" to the "openness" of the message. not exactly sure what that means, but sure sounds smart

...what gets measured gets manufactured (e.g. buzz) that came from brand autopsy's John Moore (as opposed to Johnnie Moore who is moderating the panel). This is a great point and demonstrates how marketers pounce and destroy that which is organic, authentic and credible.

Kevin Lee from Did-It made an interesting comment along the lines of...when you look at whose at the top of search results, they're either brilliant marketers or idiots. The problem is you can't tell which is which. Another pithy statement which is interesting. Part of the difficulty in discerning the wheat from the chaff is the inability to determine the ROI/objectives associated with the campaign, but....

...it brings up this very interesting idea about good versus bad advertising and what the bad advertising is doing to the good. Here's an analogy: if a small kid poops in a swimming pool, the entire pool has to be drained. Know what I mean?

Final thought was about evolution and revolution. When it comes to the changing face of marketing/advertising/branding, is it evolution or revolution? Some say both. I liked the interpretation from panelist, Diane Hessan, who is President & CEO of Communispace - she referred to an evolution of a revolution. As in: things have changed; they're never going to be the same again. Get used to it. And evolve (adapt...or die)