Article in Brandweek (subscription required) about the Sprint Ambassador program. It actually came about as I was talking to Brandweek reporter, Todd Wasserman about another story. When I told him about the Sprint Ambassador program, he actually wrote a dedicated article about it.
In the interview, I explained that I have no problem accepting this kind of "gift" (unlike traditional journalists), and have enjoyed giving them the visibility - where authentic, appropriate and relevant. That said, I stressed the importance of disclosure, transparency and integrity; not to mention respect for one's audience.
Here are a few snippets: