June 5, 2006Sprint Ambassador in the News |
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Article in Brandweek (subscription required) about the Sprint Ambassador program. It actually came about as I was talking to Brandweek reporter, Todd Wasserman about another story. When I told him about the Sprint Ambassador program, he actually wrote a dedicated article about it.
In the interview, I explained that I have no problem accepting this kind of "gift" (unlike traditional journalists), and have enjoyed giving them the visibility - where authentic, appropriate and relevant. That said, I stressed the importance of disclosure, transparency and integrity; not to mention respect for one's audience.
Here are a few snippets:
SPONSORSHIPJaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below... |
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Comments
This is brilliant. Its more proof that if you engage people in these new mediums with a bit of humility, transparency and openness they may respect you for it more.
The Sprint example is wonderful in that it may only have been 400 people that participated but those 400 people had a much bigger impact. (400,000 hits on Google!? Wow.)
Comes back to that 1% idea impacting the 99%. The fact that it was only 400 is not a bad thing at all.
Posted by: Hashem Bajwa
I'm a Sprint Ambassador too. I used the service for about a day. I made one call. I downloaded one song. (And couldn't figure out how to get it on my iPod.)
This is my first online mention of my participation in the program. While I applaud any company that gives me free stuff, Sprint's biggest obstacle is that switching cell-phone service is a tedius pain in the ass.
And so is a Kansas City phone number.
Posted by: EB
Other than Google making $ on the Ambassador program, is there any other actual measurable ROI?
Posted by: Valerie Romley











