World Cup Brand Scorecard: Bavaria 1 Budweiser 0

This is an Adrants Steve Hall moment all right...

Check this story out (I discuss it in this week's ATS under Winners & Losers)

It's the story of how a mainstream corporate brand got out-guerilla'ed by trying to squash the guerilla act in the first place.

Here's the elevator pitch: Dutch supporters to get nabbed trying to enter a football game in the World Cup wearing Bavaria Beer branded lederhosen (seriously) Authorities make 'em take off their clothes ('cos Bud is the official beer of the WC) and so they watch the entire game in their underwear. Story gets picked up by MSM and blogger (at least this one)

The rest is history...

Call it Social Guerilla Marketing (SGM)