CGC Nuggets of Note
Hashem Bajwa has this very interesting breakout of YouTube videos on his blog, Brain Sells.
Of the all time top 100 videos on YouTube....
The #1 video has been viewed 28,643,691 times.
The #100 video has been viewed 1,543,402 times.
58 are consumer generated content
31 are music videos
4 are commercial ads (Sony Balls, VW Pimp My Auto)
3 are commercial virals (2 identical Nike videos, 1 Nintendo)
2 are movie trailers
2 are Asian candid camera shows
Karl Long write a great post on FutureLab blog on current.tv (the social video sandbox) and what NBC should be doing with YouTube
Current.tv is like “project greenlight”, it encourages video submissions that the community votes on. In fact the community can “greenlight” projects as part of the voting mechanism, and because current.tv is actually a TV channel, it has an avenue to broadcast the best and the brightest. Oh and guess what, people get paid.
What current.tv has done is probably the model that every channel, that creates original content could benefit from, in addition to it’s normal development process. I can’t imagine a more cost effective sandbox for television content. I wouldn’t be surprised if the concept of a broadcast TV pilot just moves to a social video platform.
