July 13, 2006Hey Intel...before you hire your next agency, give Steve and myself a call |
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At the beginning of this year, Adrants' Steve Hall and myself discussed Intel's beyond lame new tagline, "Leap Ahead" on Across the Sound - Episode 15.
We both took positions on how long we expected it to live. Steve and I both predicted 2 years max...we were obviously being way too kind because now we hear that Intel is reaching out to agencies for "brand positioning' ideas.
To Intel's CMO, Eric Kim..drop me an e-mail to jaffe@getthejuice.com or Steve at steve@adrants.com for some honest advice and new marketing ideas. We're a lot cheaper than any of the agencies you're reaching out to and we won't dare suggest a celebrity-bloated campaign full of hyperbole, empty promises and generalizations. We might even tell you to go back to the old Intel Inside...
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Comments
Leap ahead. Leap ahead? I never even noticed that tagline.
It's so harmless. It's like a fluffy little kitten tagline. A fluffy little kitten that should be let out of the house so that it can go run and frolic in traffic.
I did like Intel Inside. It was a very functional tagline. No bones about it, it made us realize that, holy crap, Intel’s chips are indeed inside every freaking electronic device out there. I get it.
But now…maybe it’s time for something a little bolder perhaps. Simple, but bolder. Two words. Maybe three.
How about, “Big crunchy taste!” Hey, it works for other chip makers.
Posted by: Christian
It's too late! Eric Kim has been shifted to consumer products and someone else is in charge. It wasn't just 'Leap Ahead' that was the problem - it was the idea that just announcing one's intentions to own every bit of the digital world - from mobile to enterprise to living room - was enough.
Why not talk about dual processing in a way that people can understand? Most of the marketing (product, placement, price) is in place.
Posted by: Dan Ng
