« Weekdays at Bernies |
| All brawn...All brain »
Reality Advertising is a term I used in Life after the 30-second spot. Taking a page out of the Reality TV genre, I use Reality Advertising to talk about efforts like Dove's Campaign for Real Beauty or even Nike.
Marc Babej and Tim Pollak drew my attention to VW's latest effort - a TV spot which features real humans having an accident as opposed to crash test dummies. They even wrote a column about it.
Posted at 08:44 AM in Make advertising relevant again, Sightings of the 30-second spot | Permalink
TrackBack URL for this entry:http://www.typepad.com/services/trackback/6a00d83451c60869e200d8352f93e353ef
Listed below are links to weblogs that reference Reality Advertising:
Powered by: FeedBlitz