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July 26, 2006

Teens and e-mail: Oil and water

Article from CNN about the continued decrease in e-mail usage amongst teens.

A recent ComScore Media Metrix report shows teen usage of Web-based e-mail dropped 8 percent last year.

According to the article, this represents a boon for wireless providers, but increasing challenges for web portals and online marketers.

I'm not sure how new this information is at all. Seems like e-mail went out the door about 5 years ago for teens, with IM ruling the roost from the get go.

According to Pew: 46 percent of teens who are online chose IM over e-mail as their preferred method of written communication with friends.

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