July 26, 2006Teens and e-mail: Oil and water
Filed Under: Interactive
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Article from CNN about the continued decrease in e-mail usage amongst teens.
A recent ComScore Media Metrix report shows teen usage of Web-based e-mail dropped 8 percent last year.
According to the article, this represents a boon for wireless providers, but increasing challenges for web portals and online marketers.
I'm not sure how new this information is at all. Seems like e-mail went out the door about 5 years ago for teens, with IM ruling the roost from the get go.
According to Pew: 46 percent of teens who are online chose IM over e-mail as their preferred method of written communication with friends.
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Comments
I've gotta agree that this message seems a bit outdated, but what I'm also curious about is how the world of online communication has been whittled down to email, text, and IM. With messaging services provided by many social networks, from MySpace and Facebook to LinkedIn and any host of others, there are far more options than simply these three.
Posted by: Ben Digman
It's all about the NOW isn't it?
And with IM U don't have 2 no how 2 rite do u?
When I'm wearing my teen author hat, I'm constantly amazed by the fan mail I get on myspace from 14 year olds who can't construct a sentence using "real" words.
Damn. I sound like an old fart.
Just call me "The Grammar Witch" - my kids do.
Posted by: Sarah
