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July 10, 2006

The new motorola: The Wki

Q_1This is special (hat tip to my man on the West Coast, Hashem)

Motorola has launched a wiki to coincide with the launch of the Q.

Here's a quote from the Moto clan:

"Because the possible applications for the Q are always expanding, the "ideal user guide" would always grow and change. That can’t happened on paper. With your help, this wiki can capture and share the ever-growing knowledge of the greater community of Q users.
Frankly, Motorola can’t possibly know how the Q will work in all situations – who could? But we love our Q users and want to learn from them, help them, and make our products better in the future."

What I REALLY love about this is the numerator factor (that's for Len), as opposed to the denominator treatment. Companies are always trying to minimize cost or risk, as opposed to maximizing return or reward. Case in point, many companies are putting user guides on a CD or worse still, downloadable from a website (as opposed to printing them) This is as transparent as day.

Motorola on the other hand, have opened up themselves to allow their community to build a human guide (as opposed to a user guide), and in doing so will no doubt uncover rich, diverse and incredible valuable tips, tricks, tutorials etc.

Bravo!

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Listed below are links to weblogs that reference The new motorola: The Wki:

» Motorola Q Wiki from Net
Motorola has taken a cool step forward and launched the Motorola Q Wiki in parallell with their Q. According to Motorola: Because the possible applications for the Q are always expanding, the ideal user guide would always grow and change. [Read More]

» Motorola Q Wiki from Werbeblogger
Nicht nur Joseph Jaffe ist begeistert, auch ich teile seine Auffassung über das eingesetzte Wiki von Motorola zu ihrem Produkt. Ein Wiki? Etwas besonderes? Für Unternehmen schon. Aber noch wichtiger als die Tatsache ein Wiki aufzusetzen ist es, es ri... [Read More]

» Why Social Media is Dangerously Disruptive from Futurelab's Blog
by: Karl Long The most dangerous thing about social media for big business is that its influence is barely noticeable on traditional measurement systems. Market share, mind share, recognition, recall, all measure the mass market.... [Read More]

» Dell Needs to Innovate in its Support Channels from n.sputnik
Nick Carr writes that while Dell was able to innovate with its made-when-you-order supply chain and direct sales to cut costs, they also need to have a direct support channel, since they have no dealers. And the money would have earned with this innov... [Read More]

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