July 18, 2006The panel on engagement is engaged
Filed Under: The Engagement Wars, Ugly Stuff
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Due to various unexplained cosmic forces, as well as lackluster attendance RSVP's, the panel discussion on Engagement scheduled for this Thursday in Detroit has been postponed to a date to be determined later this year.
I don't have to tell you the irony behind one of the most important topics/themes in the business not getting the support of those who are vested with the very charge of delivering against it.
Hopefully Motor City will rally the troops for the rescheduled event.
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Comments
Joe, you say: "I don't have to tell you the irony behind one of the most important topics/themes in the business not getting the support of those who are vested with the very charge of delivering against it."
I say: You're probably correct on the interest or lack thereof, but I think the core reason of the cancellation is that there are too many damn conferences that run as inefficiently as advertising itself. They're usually overpriced, boring, full of self-loathing executives and generally wasteful of people's time. They're usually packed with so-called expert speakers who aren't paid to be there, yet coerced into being there on their own dime – because the so-called presence is good exposure with potential customers (free speaker admission thrown in as a bonus!).
I'm not discounting the efforts of the organizers of your conference, but the marketing industry has surpassed saturation and now is in a conference bubble. And I’ll spare you the "we'll let you speak if you sponsor" racket, which has gotten worse as of late.
I wish conferences would die, and that we replace them with grassroots gatherings fueled by interest, passion and community, not the profiteering organizers seeking volume of ticket sales and sponsors. As Jeff Jarvis advocates, let's consider the unconference, and take advantage of less wasteful, unused and inexpensive meeting spaces, like churches and universities. Let's talk to one another, not drool over some lame panel (which I'm guilty of populating all too often).
Cheers!
Posted by: Max Kalehoff
"I don't have to tell you the irony behind one of the most important topics/themes in the business not getting the support of those who are vested with the very charge of delivering against it."
Soooo....in a very nice way you are saying that the engagement seminar couln't get people engaged enough to attend...yep...that is irony for ya...
Posted by: Erin Petty
The true test will be if research occurs as to the real reason why people didn't want "to buy the product", "why they did not see the value" and then use that info to deliver the value and engage the audience.
Posted by: Anna Farmery
P.S Of course if you are now stuck for something to do!!! you could come and add colour to my podast which looks at engagement and internal branding - now there's an offer that you can't refuse!!
Posted by: Anna Farmery
Not that I would expect car marketers to give a rip about engagement... but let's not forget it's the end of July -- Michiganders are either at their lake shack up north or Disneyworld down south.
Posted by: Edw3rd
