Like pets.com, business.com, computers.com or let's say agency.com.
That's why differentiation is so important...
By now (as in the past 18 hours or so), you must have been living underneath a rock (as I almost way) if you haven't heard about Agency.com's self-proclaimed risky and differentiated stunt of uploading their Subway pitch video (per brief) to YouTube (not per brief) in order to demonstrate their proficiency with respect to viral. As of this morning, the video has been viewed 19,000 times...
The question is whether this will be looked at as an act of genius or complete stupidity and either way, whether it's fair to judge this solely on whether ADC gets the business or not.
- As of this morning, the AdRants post had generated 67 comments (mostly negative I might ad, including the original post).
- It's already generated a spoof from Coudal Partners (who are currently pitching Arby's...you'll see why when you watch their video.)
- I've already spoken to a trade reporter about the incident.
- Seth and I will discuss this on the next episode of ATS
Karl Long supports the effort; what about you?
