I can't even put into words how bad this campaign is. I previously blogged about the man with the world's largest moustache and the fatal tie-in to the employee pricing downward spiral.
No offense Dr. Z, but I'd sooner put you in a circus freak show than a commercial. For now, why don't you stay in the board room.
Worse still is that the trades got it all wrong. Ad Age leads with "Chrysler's Dr. Z campaign fails to halt July sales slump" (gee, do you think perhaps other facts played a role in this...like perhaps the cars themselves?), whereas Adweek contends that "Dr Z gets vote of confidence" based on the fact both the employee-pricing program and Dr Z ads are being extended (gee, do you think perhaps the Upfront has anything to do with this?)
The move comes as the automaker disclosed that U.S. sales slid 34 percent in July from the same period a year ago.
PS A year ago would be the first time they introduced employee-pricing. 'Tis truly uggles when a deep discount's performance benchmark is the previous deep discount AND it does worse...OOGGLY OOGGLY OOGGLY to quote Jeriba "Jerry" Shigan
