Focusing on what matters

The Agency.com kerfluffle (can't believe I just used an FIR word) has certainly got many people talking about one very isolated incident viz-a-viz (ditto with using that phrase) the way agencies pitch...

...but what I'm thinking about is something else and larger. What exactly are agencies doing right...and what are they doing wrong with respect to leading their clients into the future, embracing change, experimentation and risk-taking, and fostering a culture of constant innovation and R&D.

I'd be curious as to whether there are acute differences between so-called traditional agencies, full-service versus media only agencies and of course interactive (specialist agencies.

I'd like get your take and begin and nurture a meme on Jaffe Juice and Across the Sound.

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