Fosters announced today that they're cutting ALL US TV spending and shifting ALL of this to the Web.
Furthermore, Gary Cattell, Foster's brand director has indicated that EVEN IF their initial efforts aren't successful, they will NOT change direction/course.
The ship has sailed Ladies and Gentleman. Gary Cattell - contact me for a signed copy of Life after the 30-second spot...you've earned it.
The only troubling part of the announcement is the deployment of "viral videos" disguised to look homemade in order to mask the fact they're ads. Beware.