Jaffe Juice

Not really...just slammed, but I wanted to put in some worthwhile links:

1) MarketingSherpa's Practical Podcasting Guide for Marketers

2) Look out Hollywood, here comes Guy Goma. A really happy ending (or continuation) of the most unusual case of mistaken identity in a long time, courtesy of MSM.

3) YouTube shuns pre-roll ads. No link, but BRAVO! indeed. I for one, will never willingly advise my clients to ever purchase a pre-roll ad again.

4) Blogger Stats from Pew Internet (via MediaPost)

·        Thirty-nine percent of U.S. Internet users, or about 57 million Americans, read blogs; 8 percent, or about 12 million Americans, write a blog; and more than half of bloggers are under the age of 30.

·        Fifty-five percent of bloggers write under a pseudonym.

·        Fifty-four percent of bloggers say that they have never published their writing or media creations anywhere else; 44 percent say they have published elsewhere.

·        Seventy-seven percent of bloggers have shared something online that they created themselves, such as their own artwork, photos, stories, or videos. By comparison, 26 percent of Internet users as a whole have done this.

The final factoid was most interesting...bloggers are more likely to be in the CGC game which, if you think about it, is not surprising and yet, a very valuable insight.