A baby crayon is born

It is with great pride, excitement and anticipation that I get to share the news that I've started a new company called "crayon"

In short, crayon is a different kind of company that specializing in new marketing: new marketing for a new consumer.

You could say crayon is the embodiment and natural extension of "Life after the 30-second spot," but in truth it's much much more. Consider the fact I didn't even have a blog, let alone a podcast before the book came out.

crayon is a mash-up of the best of the agency, consulting, advisory, thought leadership and education worlds rolled into one shape-shifting package.

Our motto or mantra is: "Conversation and Transformation above Communication," which I think answers David Weinberger's question.

Instead of expanding on crayon myself, I'm going to direct you to three of the new crayons, my good friends Neville Hobson and Shel Holtz, who as you probably know are co-hosts of the popular PR podcast For Immediate Release, and podcasting music pioneer and all-around good guy, C.C. Chapman. They do a pretty damn fine job explaining everything on their own blogs.

Are you sensing a pattern here?

We launch officially on Thursday at an undisclosed Island...more info and surprises to follow this entire week. In the interim, if you have any questions, comments, would like to chat etc., drop me an e-mail at my new home: jaffe at crayonville dot com