I ran across this story today on MediaPost. The story concerns a pro-Wal-mart blog (Wal-marting Across America) being pulled down. It supposedly chronicled two average Americans RV'ing their way across America (and parking - or pit-stopping - their RV in the Wal-mart lots, which is something many do), but turned out to be a:
...promotional tactic engineered by Working Families for Wal-Mart (WFWM), an organization launched by Wal-Mart's public relations firm Edelman.
If it were true, it would be a terrific story and a pretty good use of blogs. But it's not.
This post is not about Wal-Mart. They'll figure out social media sooner or later.
This post is about Edelman. I'm kind of surprised and a bit amazed quite frankly...as this is the SECOND time they've been outed for lack of transparency with the SAME client.
I'm pretty sure there are enough people who work for Edelman monitoring this blog, so come on guys...please explain why, as a so-called leader in this field, this is the second time you've (how shall I put this) acted like an advertising agency?
Disclosure: I do not work on Wal-mart, however I have been collaborating lately with a third party on the business. But like I said...this post has nothing to do with Wal-mart.