Jaffe Juice

October 26, 2006 We've launched!!!! Filed Under: New Marketing

Comment Total: (11)

SPONSORSHIP Jaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below...

follow jaffejuice at http://twitter.com

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/307546/6576332

Listed below are links to weblogs that reference We've launched!!!!:

Comments

joe,

I noticed your mailing address is on Morton St. Do you guys have a physical office there or is just a p.o. box for now?

Posted by: brian

We have a satellite office there (and we're moving on 11/1) 4 of us locate there and the others are remote (including me most of the time)

Posted by: jJ

Joseph, for clarification purposes... I may be using bad language but my heart is in the right place.

1. Joseph Jaffe Says:
October 26th, 2006 at 2:47 pm e

Thanks for your encouragement and warm wishes…as well as for taking the time to read through our press page and manifesto.

Our manifesto is not supposed to be an ad or sell sheet…it’s more internal-facing but we wanted to share it in the interest of transparency (I guess that’s just another attempt to be cool and therefore lame)

I guess the difference between rhetoric/hot air and honesty/authenticity is that we really mean it and really intend to deliver against. Yes, I know best laid plans…but give us a chance.

There are way too many jaded, skeptical and beaten up agency guys/gals in the business.

Don’t give up home Peter…we won’t disappoint you, lame manifesto and all.

2. Peter Says:
October 26th, 2006 at 3:04 pm e

Geeze. Am I an asshole? I might be. I just had one of our oldest clients; most successful 360 degree programs, tell me that they are putting the biz up for review. So, yeah, I am in a bad mood. Sometime this business just sucks.

Look, I think that Joseph plus are absolutely in the right space. But, and I do believe this, they are using language that too many old shops use daily and Crayon will provide the right alternative to that same old shit.

Posted by: peter

Now THAT'S the Peter I thought I knew...

Your point is taken and although there might be some familiar themes and some phrases that make you cringe, there are also some pretty new/original thoughts like "respect the lifeforce"

Our heart is also in the right place...now let's figure out a way to defend this business!

Posted by: jJ

Congratulations, Joe. We're all pulling for you guys to kick a little ass. Time to prove all the talk. :)

Are you ready to make the first ever comment thread hiring? I'm in if you're ready.

Posted by: Paul McEnany

Congratulations on the new company and blog. I found it bec one of your bloggers, Aaron Greenberger, emailed me about it. Again, congratulations and looking forward to reading more on crayonville's blog.

Best,
S.

Posted by: sunny

Joseph,

My congradulations! That's really amazing and thrilling. Surreal. The revolution is here. :) I will mail you about some ideas on the topic.

Yours,
Roman Mandrick.
CEO
KsanLab

Posted by: Roman Mandrick

OK Paul...I'm intrigued. Are you talking about a negotiation via this comment thread? I like it! Tell me more about you...

Posted by: jJ

This is very Web 2.0-y of us.

I'm admittedly green in a lot of areas (I've only been in the industry for about 1.5 years), but it's become more and more clear that this is a benefit, not a short-coming.

Here’s what I know…

I know that it's not really about television, radio, internet, or whatever, the problem is with a mindset that the consumer is some sort of robotic message receptor. They want to be engaged, to feel connected, to be enticed with beauty and intrigue.

I know that our job has to not just be as a representation of our clients, but even more so, a consumer advocacy, standing up for the rights of those with which we hope to engage.

I know that the old way of doing things simply does not work anymore.

I know that the house is on fire, and the people who will win are not those that are still standing around discussing “best practices,” but those who just pick up the fucking hose.

I know that no one really has the answers, but the ones who are willing to get out there and try will be the big winners of tomorrow.

Mostly, I know that sitting back and accepting things as the “way they are” is a loser’s mantra, and it’s time for a little revolution.

Or, you can just go to heehawmarketing.com. There’s more ranting over there.

Either way, I’ll see you at Chaos 2006 down in Austin. We’ll have an “across the sound” hug and a chat. :)

Posted by: Paul McEnany

Congrats!

Posted by: Bill

Hi Joe,

congratulations, this is fantastic, I wish you guys all the best and lots of success with this great concept!
I only heard about it today on your podcasts, as I had to do some catching up after vacation. And I have been to crayonville Island already, but nobody was there - obviously not, as it must still be in the middle of the day for you guys and your probably sitting in your first world offices ;)

Posted by: roland

Post a comment

Name:

Email Address:

URL:

Remember personal info?

Comments: