Jaffe Juice

What a great way to start the day...perusing through MediaPost to see today's MediaDailyNews (which I began my writing career penning a weekly Thursday article) guest column - penned by the artful George Simpson - titled, "Is it real or is it Jaffe?"

The satire begins with the following words...

WESTPORT, CONN. AUTHORITIES CALLED OFF a statewide search when local resident Joseph Jaffe, reported missing by his wife, was found alive and well in Second Life. Second Life is a 3-D virtual world entirely built and owned (well, rented, really, since it costs 10 bucks a month to live there) by its residents. Since opening in 2003, it has grown explosively, and today is inhabited by 1.4 million people from around the globe.

Now while I don't want the word Jaffe to become synonymous with virtual, everything else couldn't be more accurate (you have NO IDEA!) Time to issue this to the PR Newswries...

Thanks George...I'm still laughing :)

Jaffe, a new-media marketing consultant and famous author, told Over the Line he was sitting at his computer when he saw a virtual Rabbit take a watch out of its waistcoat pocket, look at the watch, and then pop down a large rabbit hole under a virtual hedge.