Jaffe Juice

Happy Holidays from the entire staff of Jaffe Juice

(all one of us)

It's that time of the year where I get to tell you how much I appreciate, value and love you - each and every one - the fans, the haters, the lurkers, the Frapprs, the contrarians, the evangelists etc.

Thank you one and all!

I'm taking a little bit of a break (in order to get my book a little more fleshed out), so posts will be light to non-existent until the New Year. Already received my first book cover submission. Can't wait to see more submissions (Armano!), as well as how the community-generated Chapter 10 pans out...

Last night we had a pretty cool holiday party in crayonville. At one point, we had 30+ people on our SkypeCast, including one surprised Bulgarian who found out that he had been named Time's Person of the Year. Here are some of the pics. Also got to meet Jersey Todd, which was cool.

Happy Holidays to one and all. May 2007 brings much joy through experimentation, happiness from risk-taking and prosperity by embracing new marketing!

Most Contagious of 2006

From Contagious Magazine (we love), this year's most contagious. Always worth a look!

Download mostcontagious2006.pdf

Donald Chump

In this day and age of crisis management, no control P.R., blah blah blah, how the hell is The Donald going to be able to get away with such egregious sexism, chauvism, anti-gay remarks etc.

I saw him on Larry King Live and I'm a little surprised by such alleged respected journalists (not such if that's being fair to journalists) lack of backbone in terms of calling him out for his ridiculous remarks.

This is Michael Richards territory.

2 ways you can Join the Conversation

Think a book is an old fashioned way to talk about conversational marketing? Perhaps I can change that...

Here are 2 ways you can Join the Conversation - quite literally.

1) Design the actual cover of my book. There's a Creative Brief waiting for you on the JTC Wiki (http://www.jointheconversationwiki.com/) which outlines the process, deadlines and type size of your name on the eventual cover.

2) Contribute i.e. co-co-author Chapter 10, "Why are you so afraid of conversation?" via the JTC Wiki (http://www.jointheconversationwiki.com/) You'll need a password, which you can get by e-mailing jtc at crayonville dot com. Subject "password"

I'll fill you in with more information and answer any questions/comments in the New Year, but in the interim I wanted to give you a head start should you have any pressing need to get your design and copy juices flowing...

Good Luck and welcome aboard :)

Reminder - crayon's holiday party tonight

Hope to see you all tonight at 8pm EST for our very informal Holiday Party and social on crayonville Island. I've set up a SkypeCast for 8pm so we can chat with one another in addition to the music, which will be streaming via a DJ who'll be mixing live.

Publicis to acquire Digitas for $1.3bn

One less independent interactive specialist agency out there (and in this size/capability range, that leaves 1 by my count)

It's a pretty solid move in terms of shoring up Publicis' digital clout and expertise that's gotta leave the other bigwigs scratching their heads and wondering what happened...

On a completely unrelated note, I've decided to increase crayon's valuation from a box of crayons, 10% takings from any Divo Dapto's Karaoke ticket sales, and last year's uneaten Channukah Gelt to include a complimentary day-pass to the Admiral's Club, all royalties to my 10th book and any advertising revenue - past, present or future - from Sony's fake blog.

P.S. Apples to Apples, we're talking about Goo Tube less $300K for pocket money. Funky.

Viacom's best decision of 2006?

According to paidContent.org, Me Too Tube (the Orbitz of the Video CopyCat business) might have just lost one of its founding honchos in the form of Viacom. It's all conjecture right now, but come on, do you really think a bunch of metaphorical old white guys are going to get over themselves, get out of their - and each other's - own way, park their egos at the door in the process of getting this "You Tube Killer" Hail Mary off the ground?

I think not.

00-30, Licensed to Kill Mediocrity

Paul McEnany interviewed me recently at the Chaos Conference in Austin for a podcast. He's now gone and transcribed the interview and illustrated it with some terrific images.

You can find the entire interview here. It's called, "Joseph Jaffe, The Evangelist," but I'm wondering if I should hand over that title to Paul now!

Drag and Drop

Michael Donnelly was the inspiration behind this thought..

We're all familiar with the notion of "Command and Control" with respect to the traditional or mainstream way of doing business. Here's another way of thinking about it from a new marketing positioning point: Drag and Drop.

That's exactly what marketers do. They disrupt consumers and take them away from what they were doing. Conceptually, this is exactly what is being expected of viewers of television commercials. Practically, in the case of web banners, expecting them to click (through) and do something completely different from what their original intentions were.

And then comes the "drop" part. Use and Abuse...and move on. Isn't that exactly what happens with all these brands looking to establish lifetime relationships with us, but instead treats us as a series of dsyfunctional one-night stands (the ones where they only call with they're drunk!)

Not sure what the New Marketing antedote would be to D+D. Perhaps you can come up with it...

Cingular's Long Tail

A full 1 1/2 years ago, I posted this piece about a Cingular CGC campaign which asked consumers to submit photos via their camera phones which spoke to Cingular's advertising theme i.e. the whole notin of raising the bar etc.

This morning, I received this from Jessica who snapped this picture (ironically) in a region where there was no service (but if there were...she would choose Cingular!)

Folks over at Cingular...if you'd like to contact Jessica, just pop me an e-mail.