December 17, 2006The Man 0 - The HuMan (10)^10
Filed Under: Communal Marketing
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Thanks to David at Learfield Interaction Blog for this priceless way to sum up not just this year, but indeed the State of the Marketing Union in a nutshell.
So as the perfect example of bad planning, the failure of sanctimonious church v state thinking and essentially the difference between mainstream marketing worst practices versus the actual reality we're living in...we have Chrysler's 30-second pre-roll on Time.com which starts with the copy, "You might not be Time person of the year. But you can drive like you are" which immediately makes way for Time's person of the Year: YOU!
David puts it best on his blog....D'oh!
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Comments
great links
Posted by: Tran Danh Tuyen
Isn’t this a metaphor for what’s going on with Ads in video? The advantage of videoblogs, podcasting and bogs is a niche market. Broad swoop marketing is obviously going the way of the dinosaurs.
Unless of course they did this on purpose to get us to notice the ad. I know I watched it. A reverse buzz?
Posted by: mike mcalen
