January 20, 2007

It's not rocket science, it's just advertising

Current Adweek poll reads as follows:

Opinion Poll Results
The best way to get your money's worth from a Super Bowl ad is to...

Post it on YouTube after the game 20%
Post it on YouTube before the game 12%
Let consumers make it for you 3%
Make sure it gets pulled due to complaints 16%
Employ a famous director 2%
Cast big celebrities 6%
Bust the budget with effects, etc. 1%
Not do a Super Bowl ad at all 40%

TOTAL RESPONSE - 290

As much as I'd like to gloat at the popular choice, i.e. not to do a Super Bowl ad at all, I'd like to put forward another choice: An integrated call-to-action with some kind of site-side experience to qualify, extend and fulfill those interested and inclined to visit.

The extent of stupidity, arrogance and laziness in the industry is overwhelming.

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hallelujah!

Posted by: Chris Jennings

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