January 18, 2007Your commercials suck, but I love your product
Filed Under: Sightings of the 30-second spot
|
|
That's the line (sorta) of the infamous Head On commercials, along with the tagline, "Apply directly to forehead."
As an aside, their website is so bad that I can't even put it into words. Actually I'll put it into numbers: 1995.
So here's my question: we've all seen/heard/heard about the commercials, but how many of us have actually bought the product? I've never spoken to a single person who has ever purchased the product...
Surely these guys should be reallocating some of their investment a) into their website and b) into conversation? And don't call me Shirley.
SPONSORSHIPJaffe Juice – brings a fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe. Click here to find out more about sponsorship opportunities. Jaffe Juice continues below... |
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/307546/7542289
Listed below are links to weblogs that reference Your commercials suck, but I love your product:
Comments
Interesting of you to bring this up today Joe.
There's an article in today's Times, which I blogged about on The Toad Stool, discussing the equally bad and equally ubiquitous dancing cowboys from lowermybills.com
Seems that sometimes Badvertising™ works. Especially (methinks) on low-rent products where the Badvertising is part of the mystique. I mean clearly someone's buying the damn stuff since they have plenty of money to advertise (and lowermybills was just bought out for a gazillion dollars)
You can read all about it here:
http://tangerinetoad.blogspot.com/2007/01/dancing-cowboys.html
and here:
http://www.nytimes.com/2007/01/18/business/media/18adco.html?pagewanted=1&ref=business#
Shirley ;)
Posted by: Tangerine Toad
Shirley,
I was actually interviewed by Brad for this story, but my quotes never made the final edit.
One of the quotes went along the lines of, "if people are dumb enough to click on these ads, they're dumb enough to purchase the product."
Sheila
Posted by: jJ
Sheila:
It's funny-- a few of us were discussing these ads last month and decided that the animations must have been purchased from some web animation clip art/stock house type outfit and hey, wasn't that a clever idea for a business.
Who knew it was some dancer-cum-America's Funniest Home Videos watcher.
But as I blogged in post entitled"In Defense of Kaplan-Thaler" (http://tangerinetoad.blogspot.com/2007/01/in-defense-of-kaplan-thaler.html) we need to remember that our sophisticated urban sensibilities are not those of the rest of the world, where the pet acts in AFHV are held in high comedic esteem.
And in that world, it seems, dancing silhouetted cowboys are perfectly acceptable, perhaps even "cute."
Posted by: Tangerine Toad
We were so frustrated with the Green Bay Packer's season that my wife and I purchased a few sticks for those unbearable moments.
I will say this --- you apply it directly to the forehead. It has a cool (temperature) feeling to it. And that is about it.
Posted by: Kevin Hillstrom
I had not seen these ads...
Curious, after reading Jaffe's post, I 'clicked' to that crap website and looked around... I couldn't find any explanation, anywhere on the site, of what this product proposes to accomplish when 'Applied Directly to Forehead'!
Kevin
kevin@stickyltd.com
Posted by: kevin September
Where can I view the offending spots?
Posted by: Shaun
Nice Airplane reference!
Posted by: Greg
The Employment Resource Center is comprised of both the Student Employment Office and the Employment Resource Center.
Posted by: Cafe De Stunt Stratumseind
