I'm really proud to share a work-in-progress program which crayon has been working in association with the folks over at Sneaux Shoes.
We were tasked with helping to seed a terrific video, created by PES, for Sneaux Shoes (darn good shoes I might add!) The video is called "Human Skateboarding"
crayon's task was to help seed and stream the video throughout the blogosphere and social mediasphere and to influencers and communities of interest. To date, we've seen over 400,000 views on Break.com, 69,000 views on YouTube, 20,000 views on misc. sites including Daily Motion, 11,000 views on iFilm and the list continues to grow. Most telling is the first video response, a spoof titled "Sub-human skateboarding"
It's terrific to be in a position to effect and implement on behalf of a client and to put our talk into walk as "proof of concept" of the power of new marketing!