The company behind the Boston Mass-a-scare is called Interference, Inc.
Their site was down today (gee, I wonder why). Now this eloquent note which clearly was not written by lawyers:
We at Interference, Inc. regret that our efforts on behalf of our client contributed to the disruption in Boston yesterday and certainly apologize to anyone who endured any hardship as a result. Nothing undertaken by our firm was in any way intended to cause anxiety, fear or discomfort to anyone. We are working with Turner Broadcasting and appropriate law enforcement and municipal authorities to provide information as requested and take other appropriate actions.
Look, I don't think these guys set out to shut down Boston and the reaction in the other cities was virtually non-existent. I've heard many versions of this story, but for now let me leave you with this thought...
On their door is written the words, "always interfere." Personally, I would disagree with this approach, although my title is Chief Interruptor. Bottom line is that we've become so desperate to "break through the clutter" that words like "viral", "buzz" and "guerilla" are quickly turning into the equivalent of shooting gerbils through cannons...and I think we know how that story ends.