The fickle biz

Via Ad Age Alerts:

Cramer-Krasselt, Chicago, has resigned as CareerBuilder's agency of record after a five-year run. In an internal memo issued today, the agency's president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll.

If all it takes to retain a large piece of business is to "rank in the top 10 in USA Today's viewer poll", then there is more wrong with the business than I originally thought. Where is Janet Jackson's boob when you need it?

My thoughts (or lack thereof) on CareerBuilder's clearly inept commercials are on Episode 70 of Across the Sound. Subscribe here via iTunes.