Ode to the new CMO

Here's to the quant jocks.

  The number crunchers.

    The ROI squad.

      The geeks.

        The square pegs in the square holes.

The ones who see things clearly.

They're very fond of rules.

     And they have tremendous respect for accountability.

You can praise them, agree with them, quote them,

    Believe them, glorify or promote them.

About the only thing you can't do is ignore them.

      Because they sell things.

They validate.    They justify.    They reconcile.

  They defend.    They substantiate.    They rationalize.

    They push the business forward.

And while some don’t see them as rockstars,

   we see genius.

Because the people who are sane enough to think they can boost the stock price, are the ones who do.