April 18, 2007Ode to the new CMO
Filed Under: New Marketing
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Here's to the quant jocks.
The number crunchers.
The ROI squad.
The geeks.
The square pegs in the square holes.
The ones who see things clearly.
They're very fond of rules.
And they have tremendous respect for accountability.
You can praise them, agree with them, quote them,
Believe them, glorify or promote them.
About the only thing you can't do is ignore them.
Because they sell things.
They validate. They justify. They reconcile.
They defend. They substantiate. They rationalize.
They push the business forward.
And while some don’t see them as rockstars,
we see genius.
Because the people who are sane enough to think they can boost the stock price, are the ones who do.
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Comments
The best combination is a traditional CMO who knows marketing inside and out, one who implicitly trusts his/her analytical folks.
Match two decades of marketing experience with a decade or two of analytical expertise, and you can make things happen.
Posted by: Kevin Hillstrom
ROI is everything. Everything is ROI.
What else matters? SHow me a brand that cannot track and measure ROI and I will show you a Brand that will soon be extinct.
Hail to the CMO that can track, measure, extract, analzye and define their ROI by medium and message.
Posted by: Scott Sakoff
A fitting tribute to a campaign and a brand that must have had anything but the type of CMO you describe here.
Posted by: Brad White
Good one Joseph...
Posted by: Greg Ness
I have to agree with Brad's comment. Tell a number crunching CMO that you are only going to air an expensive TV spot once, like 1984, and see if he approves it. CMOs also need inspiration, flair and the willingness to take risks...
Posted by: Marcus Guppy
Brad & Marcus - gosh, are you both suggesting a need for balance, equilibrium and even....INTEGRATION?????
Herasy, I tell ya; HERASY!!!
Posted by: jJ
