Jaffe Juice

What do you get when you mix one part Jib Jib, with one part TV Funhouse and one part New Marketing?

You get the Challenge of the Super (insert De-for Barney) Duper Friends

The Super Duper team sent me this today. It's yet another example of how new marketing will continue to erode traditional advertising's hold on political advertising.

Let's face it, political TV advertising is a joke.

Step 1: Candidate A calls candidate B a liar on issue X

Step 2: Candidate B calls candidate A a liar on issue X

Step 3: Repeat A LOT OF TIMES

Worse still, younger consumers are disengaged, disinterested and disgusted.

Now suddenly, we have Barack Obama podcasting, John Edwards twittering, Hillary 1984 spoofs and a very buff Al Gore starring as The Green Solution (get it?) versus Muscular Dick as the infamous "$"

Check out the teaser: