Cheers or Jeers for Bud.TV?

Scott Donaton writes this post about the downward-spiralling Bud.TV. Whilst most have jumped on the bandwagon to lambaste the program kind of like the lynch mob in Young Frankenstein, both Scott and I agree that this was a sound concept/a great idea.

So where did this "fail" in the execution? Should A-B have stayed away because they're not in the audience-growing business? Who is these days? The networks seem to be in the audience-shrinking business...perhaps A-B should have visited the founders of YouTube or MySpace.

What about the content? At the end of the day, great content should always prevail. Perhaps A-B should have consulted the cavemen at GEICO! As if.

Or perhaps, it was the failing of marketing (positioning, promotion, outreach, optimization, maintenance). I wrote this post last month and offered 10 ideas to help give Bud.TV a shot in the arm.

With any experiment, the learnings are the most invaluable. I don't think you can put too much of a premium on the competitive differentiation and advantage that comes from this approach. All in all, I think the only failing will be pulling the plug prematurely and walking away. I always go back to the first days of TV or how about the first days of any new marketing approach.

Hopefully A-B will find a new home for Bud.TV, perhaps as a video podcast. Stay the course, be strong and don't give in to the naysayers.