I'm been playing around with Yahoo! Answers and am completely smitten. This is human-powered search at its best.
I've always been amazed that paid search actually works, i.e. A thorn by any other name is still advertising. Other than a bunch of people at Mountain View who habitually click for a living, it's difficult to to envision smart and savvy consumers embracing advertising and yet they do.
...but a people-powered search marketplace is something totally different.
PS I'm wondering why Google's similar offering failed and/or why they would have pulled the plug on something that has so much potential.
