Jaffe Juice

June 4, 2007 Yahoo! Answers Rocks! Filed Under: Make advertising relevant again

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I have to disagree. In my field of profession, the Top Contributor feature and voting has rewarded posers with often down right incorrect answers. Just in the last couple of days I wathed three very bad answers win best answer based on these features. It thoguht Yahoo was going to fix these problems, but alas I was wrong. Personally I am pretty much done there and will leave it to the trolls

Posted by: Carl Strohmeyer

Carl,

As a "newbie", I am still star struck...but I have to admit that I was concerned about abuse when I was thinking this through.

I guess Trolls and the like are pretty much commonplace throughout this web.

Posted by: jJ

Hi Joseph,

Have you tried out LinkedIn Answers, a service that would afford a similar experience for professional content?

I work for LinkedIn as the community evangelist and would love any feedback.

Posted by: Mario Sundar

Hi Joseph,

The responses to questions can be quite varied in accuracy and tone but that's part of the charm! At least it's real.

For your information we have a campaign live at the moment where we are sponsoring the 'Cars & Transportation' section of Yahoo! Answers.

I'm the Digital Marketing Manager at The Automobile Association in the UK (like your AAA), and one of our Motoring Experts has an avatar within Yahoo! Answers and he is answering motoring related questions within the community. See http://tinyurl.com/yv4yfu

It's entirely relevant for us to take part in the conversation given our 100 years worth of experience in giving motoring advice.

I think it's an excellent opportunity for us and a tangible example of real brand engagement. The click-through rate on our DR activity with Yahoo.com is also much higher for people who have used Yahoo!Answers, so there is also a tangible ROI.

I'll be sure to update you with the conclusions & learnings when the campaign finishes.

Posted by: Steve Jay

Thanks for the update Steve. Very valuable indeed.

Posted by: jJ

My first reaction was similar to yours Joe, and for pretty basic questions like what to use to get out ink stains it can be very useful.

But as Carl S. points out, you have to wonder who's hanging out there answering questions from random strangers on a more or less daily basis. Which is the fatal flaw in this type of "community" -- you're getting a lot of marginal personalities and thus less useful answers.

Mario: I've been very impressed with how quickly LinkedIn has made inroads in the ad creative community- (shameless self-promotion here: http://tangerinetoad.blogspot.com/2007/05/linked-in.html)

Posted by: Tangerine Toad

Of course bad answers are picked as the best - it's simply spammers opening one account, then asking a question, and then opening a new account that they then plug their affiliate link to whatever product the question was about. People automate the q/a of these questions - I would say 90% of yahoo's questions are simply spam... and worthless if you are seriously looking for an answer. sometimes I am amazed at how even top internet marketers don't understand the 'darker' side of the web ;)

Posted by: R

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