July 29, 2007A message to all my Feedblitz subscribers |
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Feedblitz, which is the service that powers my daily e-mail digest, now offers me the ability to learn a little bit more about the motivations behind people that unsubscribe from Jaffe Juice (yet, it happens from time to time)
Some of the reasons include: (from the sublime to the ridiculous)
- Content no longer relevant
- Too many updates
- Subscribing via another method
- ISP requested removal
- Changing e-mail address
- Other or will not disclose
- Offensive, strongly disagree or disapprove
Here is some commentary, starting with the most important one:
Too many updates - This the worst possible reason because it goes against the very nature and fiber of what makes a blog different, unique and special. It's ironic because most of the time I'm worried I don't post enough and so, when I get this explanation I want to tear my hair out. Here's why: blogs are the ultimate on-demand or pull-/permission-based vehicle. e-mail, whilst subscription-based is still push based. The beauty of blogs is that when I update my blog, you'll know about it. If I don't update in a month, so what. You haven't missed out. Sure, e-mail does the job, but what happens when you subscribe to 20+ blogs via 20+ e-mail newsletters...e-mail becomes VERY intrusive.
So here's what I want you to do if you are subscribed via Feedblitz:
1. Go to Bloglines (http://www.bloglines.com) and register
2. Next, click on the "Add" button and in the box, type http://www.jaffejuice.com
3. There are a variety of feeds displayed. Generally, you'll want to look for one that includes the name, "feeds.feedburner" or an extension that ends in atom.xml or rss.xml. I have one for example that will translate each post into audio and generate a mini-podcast (readspeaker). Select feeds.feedburner.com/jaffejuice
4. If you like, you can preview the feed, to confirm this is the right choice and you like the format
5. Now scroll to the bottom and click on the "subscribe" button
6. You'll notice that "Jaffe Juice" now appears in your list of feeds on the left hand side. When it's "bolded', that means there are new unread posts (the number is displayed in parentheses)
7. You're almost done. I recommend you click on "download notifier" (under "additional features" in the feeds tab) which will place a neat icon in your menu bar tray.
8. When it lights up, "you've got posts" and one click will take you to your selection
9. As you get used to Bloglines (or your preferred R.S.S. aggregator/reader), play around with various options, preferences etc. such as how many posts to display etc.
10. Subscribe to more blogs and even your favorite media outlets (many have R.S.S. enabled feeds now)
Note that this will work for all multimedia e.g. subscribing to my podcast, Across the Sound (type in: www.acrossthesound.net). Look for the enclosure to click to play
Subscribing via another method - This is music to my ears. And based on the previous point, I hope to see many more of these as you migrate from e-mail to R.S.S.
Offensive, strongly disagree or disapprove - I've only received this once and it was CBS' Les Moonves
Content no longer relevant - How can this ever be true, when there is always new news, ideas, memes and threads popping up every day? Perhaps these people feel I'm a broken records; perhaps they've seen the light and don't need me anymore? Who knows...
Other or will not disclose - To me this is the most saddening and/or maddening one of all. It's so selfish that, after receiving free and hopefully valuable content for a period of time, some people don't have enough respect to give some constructive feedback.
So there you have it. I really hope I'll be seeing less "too many updates" and more "subscribing via another method". Remember, head on over to Bloglines (or similar R.S.S. aggregator) and give Jaffe Juice a whirl via R.S.S. If you like it, go ahead and unsubscribe to the e-mail digest and while you're at it, start subscribing to many other terrific marketing blogs, like these 32 M.V.B. finalists or Ann Handley's Daily Fix.
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Comments
Bloglines is great but just recently I tried the Google Reader. I know it's Google but you can read your RSS feeds while you're offline too and you can share some of the posts that are being done by bloggers you follow.
http://www.google.com/reader/
Posted by: Harald
"Other or will not disclose"
There's one good reason I chose this as a reason: Feedblitz did not provide the real reason, which seems to be that something changed on the blog or rss feed, and feedblitz was unable to deliver it via email. If Feedblitz had allowed a customer "type your reason" field, I would have explained...
Can anyone recommend a good podcast client replacement for itunes? Tried Nimiq but it won't fetch all my podcasts...
Posted by: Rick Couture
with ya Joe
Posted by: Minter
Bloglines? is this a brilliant strategy to improve your Power 150 rating :-) I say get the http://google.com/reader/
Posted by: Karl
I'm all about transparency, Karl :)
Posted by: jJ
This is why you are so much a better marketer than me JJ, your shameless :-)
Posted by: Karl
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