This is part 1 of a very special 2-part episode of Across the Sound focusing on blogger/influencer outreach and specifically, Nikon D80's outreach program. It is honest, spirited and pretty heated. Enjoy. Audio comments to +1 206 203-3255.
Direct Download here
iTunes subscription here
CK's blog: http://www.ck-blog.com/cks_blog/
Tangerine Toad's blog: http://tangerinetoad.blogspot.com/
PS This picture was taken with my loaner Nikon D80 camera while I was recording ATS #82 with Toad and CK!
The outline of our conversation:
- Each of us talk about how we came to be here today i.e. with respect to Nikon's D80 program
- Bubbles, teacups and trolls
- Transparency, authenticity and value
- How is blogger outreach different to celebrity product placement?
- Deconstruction of the program - what irked Toad and CK? The price? The fact I'm not a photographer? The way I was selected? Jealousy?
- The inevitability of conversation. I content that no matter what Nikon did, they would have been criticized. This the price of entry of conversation
- Are we unfairly deconstructing Nikon when every program could (or should) be held to the same standards?
- CNN/You Tube debates
- "Controversy" as an ingredient in social media activation (38m)
- Value is relative - How is Jaffe blogging about Nikon's D80 camera different to fatblogging or commenting on Taylor Hicks winning American Idol?
- Are we insensitive, ignorant or neglectful insofar that we don't put ourselves in Nikon's shoes? Did we know their budget? Was this an entry-level experiment and if so, surely they got their money's worth. Ultimately, was the real shame here the lack of participation/response from the Nikon brand management folk?
- Your brand is not my friend
- PR versus Marketing perspective - If you had $15-25K to spend, would you rather place a page in a magazine or give away 50 cameras?
- What's wrong with bloggers trying to monetizing their blogs?
...and much much more.
