ATS #84 - iPhone for an episode trade, monetizing podcasts, Simpsons, 7-11 and much more
Audio comments to +1 206 203-3255. Join the ATS Twitter Group at www.twitter.com/acrossthesound. This week's show builds on last week's experiment of an iPhone for an episode of ATS sponsorship.
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0m - One more round of Scott Monty's terrific Jaffe Juice intro
2m - iPhone for an episode update. Chip Griffin, CEO of Custom Scoop will be sponsoring an upcoming episode of ATS plus terms of a new supersized offer for a month's sponsorship...
12m - Responding to Mack Collier's assertion that sponsorships need a communal component and additional/ incremental value exchange. Is this the new value exchange i.e. free content is not enough?
25m - Random choosing an audio comment. This one is from Simon Young from New Zealand on a great Generation C initiative (Looksy.org), as well as the spirit of disagreeing.
31m17 - A terrific "walking the talk" initiative by Plaid - The Plaid Nation tour, plus an audio comment from Darryl Ohrt about introducing internal bloggers (specialists) within organizations and a trackback to Debbie Weil/Alliconnect blog and the need for a conversation department.
40m15 - Winners & Losers: My winner is 7-11 for their self-deprecating (and smart), playful and irreverent participation in The Simpsons Movie marketing campaign. My loser is Leo Burnett for d'ohing their toys about the fact they pitched the same idea to Fox Pictures a year earlier.
Sidebar: Interesting sidebar where I was contacted by a PR agency pitching on behalf of Adweek i.e. for me to interview an editor from Adweek (shouldn't it be the other way around?)
