July 24, 2007ATS #84 - iPhone for an episode trade, monetizing podcasts, Simpsons, 7-11 and much more
Filed Under: Across the Sound
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Audio comments to +1 206 203-3255. Join the ATS Twitter Group at www.twitter.com/acrossthesound. This week's show builds on last week's experiment of an iPhone for an episode of ATS sponsorship.
Direct download here
iTunes or iPhone subscription here
0m - One more round of Scott Monty's terrific Jaffe Juice intro
2m - iPhone for an episode update. Chip Griffin, CEO of Custom Scoop will be sponsoring an upcoming episode of ATS plus terms of a new supersized offer for a month's sponsorship...
12m - Responding to Mack Collier's assertion that sponsorships need a communal component and additional/ incremental value exchange. Is this the new value exchange i.e. free content is not enough?
25m - Random choosing an audio comment. This one is from Simon Young from New Zealand on a great Generation C initiative (Looksy.org), as well as the spirit of disagreeing.
31m17 - A terrific "walking the talk" initiative by Plaid - The Plaid Nation tour, plus an audio comment from Darryl Ohrt about introducing internal bloggers (specialists) within organizations and a trackback to Debbie Weil/Alliconnect blog and the need for a conversation department.
40m15 - Winners & Losers: My winner is 7-11 for their self-deprecating (and smart), playful and irreverent participation in The Simpsons Movie marketing campaign. My loser is Leo Burnett for d'ohing their toys about the fact they pitched the same idea to Fox Pictures a year earlier.
Sidebar: Interesting sidebar where I was contacted by a PR agency pitching on behalf of Adweek i.e. for me to interview an editor from Adweek (shouldn't it be the other way around?)
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Comments
"Sidebar: Interesting sidebar where I was contacted by a PR agency pitching on behalf of Adweek i.e. for me to interview an editor from Adweek (shouldn't it be the other way around?)"
Have received this same email before, and just did again. Sent her a link to this post with your quote above.
Posted by: Mack Collier
Hi Joseph,
Thanks for playing the audio comment. Got to say I disagree with your interpretation of what I said about disagreement.
Knowing that "conversations are about two ideas, not just two people", I really looked for something to disagree with. But until then, no dice.
Put it this way; you agree with me, you must be right.
But your comment about conversation being between two ideas gave me an interesting publishing idea for someone to pick up on (I'm too busy at the moment):
How about repurposing Plato's dialogues as two blogs, or a blog post and comments...
...or a podcast, with audio comments.
Could be a fun way to learn philosophy.
(And thanks for your email address; I'll be in touch soon!)
Posted by: Simon Young
A few thoughts on ATS #84:
- Isn't it strange how many anti-capitalists work in the marketing field? I suppose if you used a traditional CPM rate card that would have been fine.
- I like the barter/sponsorship concept but I think it could be honed a bit to make it more interesting for both sponsors and listeners. It feels like you're only half way to a great idea.
- I disagree with you naming Leo Burnett "losers". I thought what they did was pretty ballsy in an industry where agencies not only don't get paid for their intellectual capital, but routinely get ripped off. Your idea of having clients/prospects sign "no steal" agreements sounds good in theory but wouldn't work in real life.
Posted by: Tom Kasperski
