The infamous 12 words
Agencies are (in)famous for declaring the following 12 word war-cry: The best way to kill a bad product is with great advertising. I believe I wrote in Life after the 30-second spot, maybe this should be changed to the best way to kill any product is with advertising.
Segue to the news that the Sony PlayStation account has gone into review. My old stomping ground TBWA\Chiat\Day is the agency that has held the business to date.
2 thoughts:
- To what extent is this the fall-out from the really blown launch of the PS3 – especially compared to the success from upstart Wii?
- To what extent is this the realization that flashy, glossy (and let’s face it, really creative) advertising is no long enough to power a successful launch of – let’s face it again – a product (brand) that virtually sold itself
In other words, to what extent would Sony's Playstation product/brand be considered a winner or loser and in both cases, what role did advertising play in decelerating or accelerating failure?
