ATS #87 - A Month-long Celebration of Experimentation Sponsored by Real Pie Media
This episode is sponsored by Real Pie Media, led by Kirk Skodis, a long
time listener of ATS. Audio comments and suggestions to +1 206
203-3255. Join me and Jaffe Juice on Facebook.
Direct download here
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1m15 - An update from Tim Coyne on his progress to get an audition on HOUSE!
5m30 - Welcome Real Pie Media's, Kirk Skodis. We chat about how we came to know each other and how/why Kirk decided to take me up on my computer for a month's sponsorship barter offer
13m30 - Kirk feels like he owes me a laptop for 2+ years of "free" ATS. I think that's a great idea and am appealing to all listeners to pay up or shut up :)
17m - What comes next after a laptop? A second one? A HD Flat Screen TV with Surround Sound? How about a mini-cooper or a house? Where will this end? Ultimately it's all about value. We discuss new marketing sponsorships and the resulting conversation.
20m30 - Whilst we've been chatting for 15 minutes, has this been an "ad" yet or has this been a 15-minute conversation? That said, I now ask Kirk to introduce himself, his company and why he chose to participate in this particular experiment.
25m15 - The Long Tail of New Marketing ROI - from UNM2PNM to this. Why Failure is often just delayed Success.
33m - Getting bored with new media versus waiting for the next big thing. Echo chamber serial criticism without the constructive part. We discuss Second Life as the poster child for misunderstanding the value of experimentation.
42m40 - We finally reveal what I'm getting...Vaio or Macbook Pro??? Brand loyalty just went out the window as I cede an entire operating system to Kirk.
48m - An invitation to a geekfest in Westport - details TBD
49m20 - Final details of the sponsorship: The charity angle, an upcoming 3-way discussion about innovation and experimentation in movie marketing with Chris Thilk and finally the "Experimentation Case Study Challenge" with a good-cause prize (offsetting carbon emissions for 1 year) Here's my first submission. Send in your MP3 submissions to acrossthesound@gmail.com or call +1 206 203-3255
56m45 - Recapping the month-long "Celebration of Experimentation" sponsorship courtesy of Real Pie Media, which will include a 3-way conversation with myself, Kirk and Chris on movie marketing, the "Experimentation Case Study Challenge" and of course continued conversation on where this ATS experiment goes and ends up...
Additional links:
Real Pie Media - http://www.realpie.com
Kirk Skodis' Blog - http://www.filmplug.com/blog
Chris Thilk's blog - http://www.moviemarketingmadness.com
Real Pie Media Art Director, Long Tran's blog - http://www.tranism.com/weblog
