Jaffe Juice

This episode is sponsored by Real Pie Media and is a continuation of the month-long celebration of experimentation in (new) marketing. Audio comments to +1 206 203-3255. Case studies to acrossthesound@gmail.com. Join my Jaffe Juice Facebook Group. And if you still have strength...twitter.com/jaffejuice

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2m15 - I am addicted to Facebook. Become my friend on Facebook and also join the "Jaffe Juice" group. In doing so, you'll help me best Mitch Joel and his illustrious 6POS group. I'm using Facebook to activate call-ins, so you definitely want to be a part of this. I'm also bringing every 100th member of Jaffe Juice onto the show.

6m15 - Project "House" Update #3 from Tim Coyne. Be sure to subscribe to his podcast, The Hollywood Podcast. Don't miss the episode titled, "The Friend"

11m55 - Welcome back Kirk Skodis from Real Pie Media and Chris Thilk from the Movie Marketing Madness Blog...but first a quick word about the Experiment Case Study Challenge

19m onwards...we discuss the Entertainment Industry and Change, video ubiquity, choice, rights, transparency, word-of-mouth, the new influencers, Snakes on a Plane, Arctic Tale,

30m - Overnight success (3-day opening weekend) versus The Long Tail; The Industry's obsession with opening weekend...

38m30 - Vince Lombardi and the movie business - revisiting SoaP in context of experimentation; Success is often measured - instead of thinking in absolutes, consider relative disproportionate victories (examples: Evan Almighty versus Die Hard with a Vengeance), especially when it comes to independent movies

46m - A brief discussion on "platforming" and the difference between big-budget (big stunts) versus small-budget campaigns (nurture conversations from the inside-outwards)

52m20 - It almost seems like a no-brainer that conversational activation is mandatory in movie-marketing...but if that was the case, the studios would be all over it, right?

56m30 - A lot of studio blogger outreach looks very much like mainstream "journalist" outreach. There's also a lot of 30-second repurposing. We discuss (sigh) the 30-second spot.

1h01 - We talk about Poseidon and a great example of influencer outreach...but at the end of the day, the product has to be able to save the day.

1h06 - A summary of our conversation, touching on two categories which make a lot of sense for new marketing experimentation...to be continued

Links:

http://www.realpie.com

My winner Mark Cuban's post