Jaffe Juice

Ad Age just featured a piece along the lines of "would you buy a used car from this man/woman?" regarding marketers' use of Facebook.

I absolutely support any and every marketer "trying Facebook before they buy". The only way to get to understand a new tool, medium, approach or idea is to immerse oneself in it. That said, I also think it's important to move from toe-dipping to anywhere on the continuum of platform diving to belly-flopping. It's all good...

I joined Facebook (admittedly late) just over 3 weeks ago as of this post, I have 402 friends and my Jaffe Juice group has 2982 members.

I think I'm going to try a few experiments with Facebook (to cross-promote between my profile, blog and podcast) such as the following:

• Every 100th friend on my main profile will get a punt on either Facebook, Twitter, Jaffe Juice and/or Across the Sound - such as Eric Had from Microsoft who was my 400th friend (PS Do you know there's an Eric Hadley at Microsoft as well?)
• Every milestone on Jaffe Juice will be invited to either guest blog a post and/or come on Across the Sound for 5-10 minutes to introduce themselves and chat about a topic of interest - let's try 300th (hint: that's 2 8 away), 400th and 500th members of Jaffe Juice as the next 3 milestones and see where that leads...

Update: Hold on a second...how do you view groups by recency of membership?