August 17, 2007Most innovative blog marketers
Filed Under: New Marketing
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Bryan Eisenberg was over last night with his family for a Jaffe BBQ (ask CC...I'm not half bad) and we were chatting about blog marketing.
Along the vanes of UNM2PNM, I was thinking about which specific bloggers have really done the best job of marketing their blogs (and therefore themselves) along the way.
What I'm talking about specifically is someone like Hugh Macleod, who differentiated himself and build a following via his incredible cartoons/doodles or Seth Godin, who used a combination of his book platform plus a trackbacking only rule (one way link love), or Mack Collier with his Top 25 Marketing Blog list.
I thought it would be cool to get a list going of various bloggers and their specific strategies and tactics deployed to help establish, position and ultimately growth their audience, community and influence.
So "nominate" yourself or your favorite blog(ger) by highlighting a specific practice they used along the way. At the end, we should have a pretty good list which can be used or referenced by those starting out and looking to build their blog brands.
Who knows, maybe I'll even give away an iPhone to the most innovative blogmarketer :)
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Comments
I have somewhat successfully used the blog marketing strategy known as "dumb luck".
If I look at my traffic/links/etc over the past 2.5 years, I see huge spikes when I have fallen backwards into something like the z list, the power 150, or have been linked to by a powerful blogger.
The best marketing stategy that anyone can have for a blog? Good content that people want to read and link to. That makes the dumb luck episodes pay off.
Chris Houchens
Shotgun Marketing Blog
Posted by: Chris Houchens
One good idea that came to me as I ran through my Google Reader this morning was to blog to an already established audience.
This is probably much more difficult than it seems, but...case in point is the Fake Steve Jobs blog. It's doing incredibly well (the writer is very good). The fan base of Jobs is vast and the humor exuded has worked well. Personally, I think it some extremely engaging satire.
Is this easily applicable to other situational blogs? I don't know. It certainly can't hurt to be knowledgeable on a subject with a great fanfare (or to choose a subject matter accordingly). Something to think about.
Posted by: Robert John Ed
Kate Trgovac. By buying One Degree she effectively became the queen of Canadian online marketing, in my mind.
Posted by: Mario Parise
Echoing Chris’ point, unique content people want to read.
Otherwise, the only other way I know is either via a stunt, already be someone famous who decides to now blog, or make your blog basically a link portal waypoint.
Only thing I’ve done to this day is still visiting blogs I respect and making halfway decent (I hope) comments. The traffic back off of that has built the blog like nothing else.
(Of course you also need to do the usual suspects like registering with directories like a Bloglines, using Feedblitz and Sitemeter to check where people are coming in from, etc.)
Posted by: makethelogobigger
I never had much luck with the things you're "supposed" to do as a blogger.
I'm confident that I'm the only person who writes about the subject matter I write about.
The combination of being the "only person" writing about my subject matter, and developing my own writing style, different than anybody else, yielded an audience.
That would be my advice ... have your own style, and if possible, write about stuff nobody else writes about. The content should "connect" to what other folks write about, but has to be unique, has to stand on its own.
Posted by: Kevin Hillstrom
A strategy that won't work for everyone but might be useful for some is to employ "predictive blogging" - start posting about a topic long before it is mainstream and let the market come to you. That's kind of our approach at Neuromarketing, though in truth the motivation has been enthusiasm about the topic rather than a conscious strategy.
Perhaps enthusiasm in itself is a key strategy - if you are writing about something you like, you'll post more often and create better posts than if you are just punching the blog clock.
Roger
Posted by: Neuromarketing
My buddy Josh Spear (www.joshspear.com) always has a suite of innovative ways to feature his advertisers while actually making the site better, like his "where in the world is Josh" map, that was originally done for BMW, or the Kohler design showcase right now...
Posted by: Aaron Dignan
Joe:
Connecting ideas and people ;-) Seriously, advancing the learning opportunities and development of your readers one post at a time through conversation that is about how we relate to what is happening in the marketplace. Showing the interdependencies of trends, themes with execution -- how we turn the dial on issues, etc.
Posted by: Valeria Maltoni
Hello. I'm looking forward to seeing this list. Hopefully it will grow a little longer over some time.
I've just started my blog and although I have a pretty clear idea about what I want it to do/say/communicate I could do with all the help I can get.
Best regards.
Posted by: God
