Let's do lunch
I'm in NYC on Monday and Tuesday, September 24th and 25th for MIXX and OMMA. Drop me an e-mail to jaffe [at] crayonville [dot] com or text me on 917 603 4639 if you'd like to meet up.
I'll be at MIXX on Monday, sitting on a panel about the future of online video
The Future of Online Video
Smart marketers are looking to understand how to capitalize on the
power of online video in all its forms. Join key thought leaders both
from the agency and client side as they battle it out in a moderated
discussion and share their unique perspective on the future of online
video and where they would each like to see it progress.
Moderator:
Nick Johnson, VP, NBCU Digital Media Sales
Panelists:
Adam Gerber,
Joseph Jaffe, President and Chief Interruptor, Crayon
Randy Kilgore, Chief, Revenue Officer, Tremor Media
Jeff Minsky, Director, Emerging Media Platforms, OMD
On Tuesday, I'll be at OMMA, moderating a panel at 11.15am on leveraging video for conversational marketing and then later at 4pm, sitting on a panel on social media. Turns out that was actually today, so I messed up and missed this - #@$%#^$#W!
Leveraging Online Video to Drive "Conversational Marketing"
Panelists confirmed for the event are:
- Scott Witt, Creative Director of Media, Droga5 + Denuo
- John McWeeny, SVP of Business Development, TurnHere
- Michael Donnelly, Director, Global Interactive Marketing, The Coca-Cola Company
- Mike Griffin, EVP, Corporate Development, Eyewonder
The panel description is as follows:
Stop thinking about producing a video ad and start focusing on how to create video-driven experience for your consumers. The power of video married with the flexibility of online distribution creates a unique ability to deliver powerful communications, in ways that align to individuals’ personal preferences. Join a unique marketer-centric panel discussion led by Joe Jaffe - one of the industry’s leading provocateurs in the new media space. Hear about participants’ consensus to the notion that we are about to move into a new phase of video marketing that will allow creativity to flourish, and enhanced relevancy to be delivered to consumers.
