The iphone sponsorship experiment works for another blogger
My iPhone-for-an-episode experiment certainly created much conversation. For starters and to recap:
- I got my first iPhone within 1 hour of posting the show from Custom Scoop's Chip Griffin
- I got my second iPhone within 1 week from LA's Web Maverick, The Hollywood Podcast's and now my friend, actor Tim Coyne
- In turn, I decided to give this iPhone to anyone who helps Tim succeed in his efforts to land an audition (and ultimately role) on House
- I then stepped up efforts from one episode to a month's sponsorship in exchange for either a Vaio or Macbook Pro. This time, Real Pie Media's Kirk Skodis stepped up and together, we outlined a sponsorship which included a 2-part 3-way conversation with Movie Marketing Madness' Chris Thilk on the movie business, plus a month-long celebration of experimentation and an audio case study challenge (you can still send in your case study to +1 206 203-3255)
- Next to join the conversation was an actual brand - Dell in the form of Richard@Dell, offering up a brand-spanking, fully-loaded Dell XPS in order to interrupt me from the MacBook Pro purchase.
- And now, another blogger/podcaster has found success using the same value exchange. Congratulations Dan Klass!!!
From now until the end of October, The Bitterest Pill will be both sponsored by and supporting of B Movie Books, a publisher of cool and crazy hardcovers and paperbacks sure to please pulp fanatics everywhere. See the ad to the right to see what I mean.
Love this idea or not, it certainly has sparked a number of very passionate conversations. More importantly, it's certainly been a successful experiment, which is not done yet. Was it panhandling or just a new media spin on an old media barter opportunity? Is it a new business model or way to monetize podcasts? Will I get my HD Flatscreen TV with Surround Sound?
Who knows and who cares?
You do, of course!
