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October 14, 2007

Bumrush the Charts - Join the Conversation Edition Update

Jtccover2 We're exactly a week away from Bumrush the Charts - Join the Conversation Edition. I've been overwhelmed by the excitement and awareness about the event and to this point, I want to continue to keep this momentum alive and growing...

btw...when I first announced about the book, I saw sales shoot up, but when I told everyone only to buy on Sunday, October 21st, they begun to slow down (ironic, huh?) which is terrific i.e. focusing all purchasing on one given day.

If you're so inclined to purchase the book and moreover, to spread the good word, here is the HTML code which links directly to Amazon.com. Just click on the hyperlink and copy the URL verbatim from your browser bar. Please note that there is a unique affiliate code embedded in the URL, which is for 2 reasons:

  • Tracking/measurement
  • I’ll be donating the full affiliate take from the day to charity…

I don’t mind if you use your own affiliate code, however should you use the one provided (my affiliate code), I'll be able to easily measure the impact of the day and of course donate the proceeds to charity (I'll supply screenshots etc. as verification)

There's also a Social Media Press Release on its way, plus a free chapter to give away: Download ccc_jaffe_104-119_ch10.pdf

I'll be available throughout the day and will encourage anyone to “call in” via +1 206 203-3255, ooVoo (jointheconversation) or Skype (jaffejuice) and become part of the chronicling of the day. In addition, I'll be live-tweeting from the new Join the Conversation twitter account

Oh, and one more thing. When you do purchase the book, join the Join the Conversation Facebook Group and acknowledge your purchase on the Wall. At the end of the day, I'm going to award a few prizes, including the following:

  • I'll pick one person to co-develop a custom presentation with and co-present at Podcamp NYC in Feb 29/Mar 1

Any other suggestions for "prizes" welcome. I have been mulling over some kind of "stretch goal" i.e. along the lines of, "if 100,000 people join this group..." and/or if the book breaks into the overall Amazon.com Top 10 for the day, I'll...[fill in some crazy, outlandish, radical idea here]. What do you think? Too gimmicky? Suggestions welcome...

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