Jaffe Juice

6 months ago, a group of forward-thinking, social media gurus like Christopher S. Penn got together to help an incredible band by the name of Black Lab "bumrush" the iTunes charts. I wrote about it here and podcasted about it here.

The "experiment" didn't exactly catapult Black Lab to number 1 in iTunes, but it did break the top 100 and in some countries outperformed beyond wildest expectations.

Next came author, Scott Sigler, who bumrushed his book, Ancestor, into the Amazon.com chart stratosphere. I participated on the day and witnessed Ancestor climbing all the way to the overall Amazon.com top 10 - #4 to be specific. I blogged about it here.

In short, BRTC is one part flash-mob and one part communally-infused product launch.

I wrote about it in my about-to-be-released book, "Join the Conversation" and it seems fitting to use the same approach to help promote and launch my book. It's classic UNM2PNM meets "community, dialogue and partnership" which is the entire pretext of the book.

So here's where we are. On October 21st, we get to Bumrush the Amazon.com charts for "Join the Conversation". What does this mean? Simple. If you're planning on buying the book (and I hope you are), please don't purchase it before October 21st....in fact, do purchase it on October 21st through Amazon.com

I will be providing specific links etc closer to the time, but for now...mark Sunday, October 21st on your calendars, tell your friends and help me spread the word.

There are going to be several conversational components to the day and I'll fill you in within the next week or so. I'll be on hand to chat with you throughout the day through various video, audio and text means and we can track the progress of the book and the relative success of this conversational marketing experiment.

In terms of expectations, I'm certainly not expecting to displace Harry Potter or current #1, Clarence Thomas' My Grandfather's Son, however it would be cool to top the business or at least marketing charts on the day. Ultimately you'll be the arbiter's of whether that will be possible or not...