October 22, 2007Chronicling Bumrush the Amazon charts for Join the Conversation
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At the peak of the day at 6.22pm, JTC hit #26 overall and #2 in Business behind only Alan Greenspan!!! Thanks to everyone for your incredible support and participation. And if you're still wanting to buy the book, click here!
On Amazon.com this morning (Monday, 10/22), "Only 1 left in stock--order soon (more on the way)."
Good morning everyone. True blog style, I'll be keeping an online journal today of my our attempt at bumrushing the Amazon.com charts today. This post will be decidedly non-linear i.e. I'll be updating it constantly with a simple format: time, rank, commentary, but also adding to it throughout the day with comments from people, perspective and other multimedia
8.52am - #4,840 - I've received acknowledgments from London, Sydney, Belgium and Singapore.
8.59am - 1 hour to go before the "event" kicks off. Still wondering how many people via Facebook actually thought this was a physical event, somewhere in Westport. Don't get me wrong, it's still an event per se, but it's purely digital.
9.22am - #1,813 - #2 in Advertising; #2 in Customer Service and #5 in Accounting (???) - could someone please re-tag this book properly!
10am - ...and we're off. Personal video message here
10.30am - #1,999 - ranking slipped a little, but I'm starting to get plenty of confirmations via the Wall. Thank you richard@dell, @david, @timcoyne, @stefan, @rohit, @tim, @andrea, @marvel, @philippe, @darryl, @john, @bob, @guido, @lise, @michael, @ruth, and @hugh
11.19am - #974 - first milestone achieved, which was to break into the top 1,000; currently #1 in customer service and #2 in advertising; the next milestone is #500; thank you @andrei, @sarah fay, @jeanniey mullen, @tim kopp, @bryan eisenberg, @bill green and @shaun abe
12.30pm - #334 - second milestone achieved; JTC is now #54 in ALL business books; #3 in marketing; #2 in advertising...we HAVE to dethrone Tipping Point (ironically); Thanks @alex harris x 2, @tim windsor. @bobby hewitt, @mark silva, @michael szpilzinger, @rob clark, @louis somersille
1.22pm - #133 - Halfway mark and we're close to breaking into the Top 100!!! Currently #22 in business books with Freakonomics and Trump's "Think big and kick ass" in my sight (15th and 14th respectively) 2nd overall in marketing; thanks @tac anderson; @alan wolk; @lydia sugarman; @philip robertson; @ck, @paul mcenany, @marc snyder, @lisa abourezk, @michael donnelly, @memo, @dave guerra and @bill sobel
2.15pm - #85 - WOW!!! double-digits now and more importantly, #13 in business books (next in my sights: Getting Things Done and Good to Great at #10 and #9 respectively) and #1 in marketing and advertising; Thank you SO MUCH @evan keller, @len edgerly, @roland hachmann, @zena weist and @karl long
3.22pm - #67 - We're now in the overall business top 10 - 9th to be precise. Looks like the incline is getting steeper, but I'm not slowing down. Suze Orman, here I come! Thanks @steven silver, @bill rice, @albert maruggi, @KW Low, @erik martin, @scott sigler (the original master of the Amazon.com BRTC effort)
4.21pm - #54 - Sooooo close to breaking into the Top 50; #7 overall in Business and Trump is now in my rear view mirror, but Suze Orman is still ahead. Thanks @david beaudouin, @scott bender, @ed schipul, @peter mello, @kelly stewart, @nick johnson, @uwe hook and @greg verdino
5.27pm - #38 overall - WOWOWOWOW!!! This is so incredible. #5 overall in business. #1 in business management, marketing and advertising. Thanks to @normand miron, @kirk skodis, @john wall, @cc chapman, @jay berkowitz, @paul isakson, @jens thraenhart and @drew mclellan.
The day is not done, but I'm going to take my foot off the gas now and spend some time with the family. You can still purchase the book if you're just getting home or around the computer to check e-mail etc.
I'll check back a little later to see if we're able to keep up the momentum. For now, let me just thank each and every one of you for your enthusiasm, passion and support. I am simply overwhelmed and hope you'll take away from the book what I poured into it.
6.23pm - #26th overall and 2nd overall in business (behind that Alan
guy...) - thanks to @rax lakhani, @david rubin and @david libby
Oh and one more thing, the 1 four books ahead of me in Business are waaaay too scary to keep up there. Very doom and gloom. Let's do something about that, shall we? Jon Stewart and Stephen Colbert need fresh meat:
4th - The Conscience of a Liberal3rd - Blackwater: The rise of the world's most p
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Comments
Just wanted to say again how great your sessions were at the DMA Conference in Chicago. Learned so much and discovered just how much more I have to learn. I just bought my copy of Join the Conversation, so my educational journey into social marketing is underway. Hope that helps the bumrush effort. Thanks again.
Posted by: Marybeth Reed
Marybeth,
The pleasure was all mine. Look forward to continuing the conversation with you...
Posted by: jJ
133 in all books (at 12:23 CST)? This is insanity! Congrats!
Posted by: Scogs
Congrats! You broke the Top-100, that just kicks ass. Just placed my order, I hope you can climb even higher. #84 overall is fantastic, congratulations again.
-Scott-
Posted by: Scott Sigler
I had some errands to run earlier today and this is the first time I've been able to get to a computer to check on how the bumrush was going. As I write this you are at 54! That is awesome!
In true fashionably late Fresh Peel style, I will make my purchase now! I'd like to see the book hit the teens!
Posted by: Chris Wilson
8:09 PM Pacific Time - number 48 in all books on Amazon, #1 in several other categories.
It's certainly a pleasure to take part and contribute :)
Can't wait for it to arrive...congrats on the success jJ!
Posted by: AdPuppet
I was so excited when it arrived this weekend from Amazon ... earlier than I expected. I can't wait to read it and I am sure I will be raving about it to my students at TCU.
Posted by: Stacy Landreth Grau
Can't wait to start reading my copy. Awesome day yesterday! Congrats.
Melissa
Posted by: Melissa Robison
Joe,
Assuming (and I'm sad to write) that your book starts to slide after the rush, does this prove more that word of mouth marketing is not sustainable? This is not meant to be disrespectful, but it does prove that if you get the word out you can make short terms impacts on results, but unless you get enough people to pick up the word of mouth marketing after the initial push all that happens is a slow down in results.
Posted by: Eric Frenchman
I don't think that the inevitable slide is an indicator of "lack of success" per se. I am a David dealing with an industry of Goliaths (A-list publicists, agents, big buck marketing and sales budgets etc)
Take Jessica Seinfeld for example. I'm sure her success is deserved, but I'm also sure that her husband's (financial) support, connections and being on Oprah helped as well.
Seinfeld aside, my focus is less on the "making a splash" and more on keeping the momentum going (ala long tail). I have a ton of conversational marketing approaches still in my marketing plan coffers and I intend to use them over the next few months.
I also am less about selling A LOT OF BOOKS and more about making sure they get into the right hands.
One thing I am hoping will happen is some mainstream media activation to supplement the incredible online buzz that has been evident thus far.
Early days my friend...early days.
Posted by: jJ
Thanks. Again, not trying to be disrespectful and I really do wish you the best of luck. It just kept bugging me of how hard you tried to rush the list (which is/was a brilliant idea) only to watch the book slide back down. I personally hope that it stays in the top 25 especially on the business side because it is well deserved. Cheers
Eroc
Posted by: Eric Frenchman
You're not being disrespectful at all...don't worry about it in the slightest.
I would still note a few things:
1) Yesterday cost me nothing (ZERO DOLLARS), but got incredible community support, engagement and buzz
2) It also is a case study in of itself
3) The best ranking I ever received for LA30 was 226, so yesterday shattered that within the first few days of the book being in circulation (it's not even in bookstores)
I really do hope the book stays up there...but again, I'm only seeing lemonade right now (as opposed to lemons)
Posted by: jJ
You're not being disrespectful at all...don't worry about it in the slightest.
I would still note a few things:
1) Yesterday cost me nothing (ZERO DOLLARS), but got incredible community support, engagement and buzz
2) It also is a case study in of itself
3) The best ranking I ever received for LA30 was 226, so yesterday shattered that within the first few days of the book being in circulation (it's not even in bookstores)
I really do hope the book stays up there...but again, I'm only seeing lemonade right now (as opposed to lemons)
Posted by: jJ
Joe, just wondering did you indeed award prices to people who posted on your facebook-wall ;-) ?
Posted by: Sebastian
Joseph ... what's going on with the strikethrough formatting?
Posted by: Gavin Heaton
Um, you need to edit your post- How can you sell books on 11/22 when it's only 10/24/07???
Posted by: Whitney
Um, you need to edit your post- How can you sell books on 11/22 when it's only 10/24/07???
Posted by: Whitney
Hi Joe, Congrats on the nice little case study you generated here :)
One question that really interests me - if you are willing to divulge - what kind of actual sales numbers are we talking about?
I.e. how many actual copies were sold on that day to get you to those rankings?
Posted by: Stefan
Not that I will be getting your book, but I do hope that it is MUCH better than Life After 30, which I did go out and buy in hardcover and read. I'm guessing you will be having interesting things to say this time around, and hopefully delivering it in a more readable prose than the last. Best wishes in its success: it already seems like your blog army has supported you quite well. I find the whole thing fascinating, although likely for different reasons than you would.
DM
Posted by: DM
DM - great to see you back from lurker mode.
I tell you what...go and buy Join the Conversation and if you don't love it, I'll give you your money back.
Posted by: jJ
