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October 03, 2007

Dove is at it again....from evolution to onslaught

Take a gander, nod your head and say, AMEN. This is the follow-up to the incredible Evolution. Is the sequel as good as the first movie? Not sure that's the question. However, perhaps it's the answer to what Dove did next en route to their goal of reaching 5 millions girls by 2010 as part of the Self-Esteem Fund.

What interests me is how the rest of the "beauty" industry must feel about these very authentic ideas, which hit home on the travesty of misrepresentation, misdirection and borderline indoctrination and propaganda that is the "30-second spot"

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