October 10, 2007My Home 2.0
Filed Under: Branded Entertainment, Cause New Marketing
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It's one part branded entertainment - ala Extreme Makeover: Home Edition - and one part giving something to the community.
To tell you more about this initiative, I hand you over to the Social Media Press Release (it's a wonderful thing):
- Any family can submit audition videos now via the website, for a chance to be chosen for an upgrade.
- Chosen families will have their houses decked out with the latest in high-tech networking, theater and gaming equipment, tailored to their individual needs.
- Each house upgrade is unveiled at a community-wide block party where the attendees watch the live action on the Jumbotron and enjoy other festivities.
- Currently three families in the Philadelphia area and two families in the Pittsburgh area will get a complete technological home upgrade FREE from the My Home 2.0 team.
- TV Episodes will air on major local network channels, FiOS TV video-on-demand and online at http://2pointhome.com
- Families' stories will live on through the website, along with regular updates from the Tech Guru hosts and FiOS techs.
It's a Verizon FIOS initiative that basically moves around from town and town and then once the makeovers are complete, everybody parties.
Steve and CC are working on this project and from what I've read, it seems like a great experience thus far...and anything that takes me away from those ghastly FIOS 30-second spots can only be a good thing.
Now on another note, I'll gladly barter a month's sponsorship on my podcast for a Verizon FIOS upgrade makeover :)
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Comments
Thanks for checking out the site, Joseph. It has indeed been a great experience so far.
I'm actually sitting in the garage of Family #2, The Irvings, in Thornton, PA, right now. We're pretty close to wrapping on day 2 of the 2nd episode. I've been hanging out and getting some great pics and behind the scenes clips, and generally having a great time getting to know the Irvings and our Techno-Gurus...almost hard to believe I'm getting paid for this!
I'm really looking forward to the block party this Saturday. Turns out the Irvings' neighbors across the street are April and Phil Margera, Bam's parents. They're going to be partying with us, too -- anyone in the Philly area should definitely come check it out. We'll have a blogging tent set up so people can try out FiOS, and we'll also be giving away a 42" plasma TV.
Not sure if I can help you out on the podcast sponsorship/makeover trade, but the Irvings are a super cool family, and they'd probably invite you over to hang out if you ask them nicely. ;)
Thanks again, hopefully I'll get to meet some of your readers at the party this Saturday.
Posted by: Jim 2.0
