October 17, 2007Total versus Active (or Dormant) Blogs
Filed Under: Communal Marketing
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I'm giving a workshop right now at the DMA in Chicago (but you knew that already didn't you?) and got an interesting question: how many (or what %) of blogs are in fact dormant (abandoned)?
According to Technorati, there are over 108.9 million blogs that are now being tracked. I wonder how many are active (and also, what the definition of active is)?
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Comments
Dear Jo,
Just wanted to say that was the coolest talk ever. Couple of things:
1. To have 5 callers come in directly from a twitter post to your Skype account especially the caller from NZ was insane. What an experiment!
2. You handled Ron's inquisition really well and everyone appreciated it.
Looking forward to catching up at the geek dinner tonight!
Fred
Posted by: Fred Schebesta
Here Here.. excellent discussion on 'New Media' at the DMA post conference. You handled 'Ron' alot better than I would have. I was 2 minutes away from knocking him out with my chair. Thanks for sharing your perspective and enlightening me.
Posted by: Christine
I do not have an answer, but if n=1, my public blog is incredibly dormant. However, I have just started a corporate blog for my community within our global network and that is pretty active.
So my follow-on question is, does the Technorati number also include these "behind fire-wall" blogs?
And my other question is, is Facebook not, in effect, a kind of blog too? After all, it is where I post my thoughts, respond to comments, invites, messages and all sorts of other weird stuff from others, share my pictures and, right at the top of the page, "twitter" my activities.
Perhaps an interesting example of blurring/convergence?
Posted by: corporateblogger
Good question on how "active" would be measured. I would argue weekly posts at the very least, but how many folks would really follow a blog that only has 50ish posts a year? I would say truly "active" blogs would be once a day, but I highly doubt that Technorati has that as their benchmark.
Posted by: John Herrington
Depends how you define dormant. Is a blog dormant if nobody reads it, and while we're at it, does a falling tree make a sound if no one's around to hear it? My definition of dormant would be a combination of posting-rhythm, together with relevance, which is hard to define, but can perhaps be measured by readership.
I'd guess 4/5 of blogs is dormant on the basis that people start multiple (2-3) blogs until they find the right formula and perhaps 25-50% of people start a blog and then abandons it. Of course, this is 99% speculation, based only on my own experience and those of my friends.
Posted by: Vincent van Wylick
I'm guessing there are huge numbers of abandoned blogs. Given that setting one up is free and all that.
People create blogs for other reasons too: they want to post pics of their pets, kids, etc. and at some point they abandon those for Flickr or Facebook or whatever.
Besides which, Joe, as you well know, finding something clever to say on a daily basis is pretty tough. I mean for lots of people, it's a full time job.
Posted by: Tangerine Toad
Joe,
We've looked at that in several ways. But here's a good proxy for you...go to www.blogpulse.com for the daily report:
Total identified blogs: 61,653,333
New blogs in last 24 hours: 100,690
Blog posts indexed in last 24 hours:
745,986
Just note that BlogPulse universe numbers reflect a good degree of filtering -- albeit not perfect -- to remove non-English language blogs and spam.
Regards,
Max
Posted by: Max Kalehoff
