Jaffe Juice

By now, hopefully you're enjoying Jim Garrity's postings. Expect one from Stan Rapp this week as well and to wet your appetite, his bio is below:

Stan Rapp is a direct marketing icon who has twice served as Chairman/CEO of global advertising agencies with revenues in the hundreds of millions of dollars. Rapp has been recognized by Advertising Age and the advertising Club of New York as one of the 101 individuals who shaped advertising in the 20^th Century. He is co-founder and former CEO of Rapp Collins Worldwide, the largest marketing services company in America. While he was CEO of McCann Relationship Marketing (MRM) and served on the Board of McCann Erickson WorldGroup, the MRM direct marketing agency’s revenue increased seven-fold in five years. He is co-author of the bestselling book, MaxiMarketing, which first predicted the change from mass marketing to one-to-one marketing a generation ago. He has also written five other widely read business books.  In his latest endeavor as Chairman of the newly-established Engauge enterprise, he has joined with pacesetters from the communications, digital and direct advertising world to create a much-needed 21^st Century agency model.