Armano is on to something here with a post about what he calls Ambient Interruption.
...it's ironic that the new form interruption now comes from our peers. It's pervasive, subtle and ambient—it surrounds us at all times and manifests itself in various forms of technologies and devices.
We've even coined a phrase called Bacn, which is the automated permission marketing equivalent of Spam.
Another point of irony is the notion of permission marketing. Yes, it worked for a while...(but) we've given our friends and favorite brands permission to "interrupt" us, through e-mail, text, IM, social networks—you name it.
David calls it empowering. I'm not so sure I'd go that far. On one level, there's the A.D.D. effect on workplace productivity from constant interruptions that have the potential and tendency to derail and distract us. This takes on much more dire consequences from a right brain perspective.
On another level, there's the F-factor (F = Facebook), where the automated nature and dilution of what would constitute a true "friend" is extremely vulnerable to abuse. Compound this with grubby and stained inroads from marketers and Ambient Interruption becomes a lot more visible and explicit.
I guess my questions would be two-fold:
- Do we make the distinction between peer-to-peer and brand/corporation-to-peer interruptions?
- And if so, what would we call this new form of interruptive marketing?